Projects per year
Overview
Professional profile
Full Professor and Chair of the Department of Marketing and International Business. He is a Ph.D. in Management from the University of Montreal, School of Higher Commercial Studies (Canada), MBA from the University of Pittsburgh (United States) and has a Licentiate (professional license) in Business Administration from Universidad del Pacífico Mayorga is a member of the Research Center of this house of studies, a member of the Academy of International Business (United States), of the Humanisms and Management group (Canada) and the Canadian Peruvian Association (APECAN). He is co-editor of the Journal of Management for Global Sustainability of the International Association of Jesuit Business Schools (IAJBS). He has developed various research on strategic marketing issues, as well as various consultancies in market studies and marketing plans for various organizations. He has been Vice President for Academic Affairs, Dean of the School of Business and Associate Dean of Marketing of Universidad del Pacífico. He is a Professor of Marketing and Strategy courses. He has been a member of the Board of the IAJBS, Project Faculty of the Wharton Global Consulting Practicum (WGCP), Professor of the Research Workshop at the Graduate School of Universidad del Pacífico, member of the Editorial Board of the Punto de Equilibrio Magazine and director of the Journal of Business of Universidad del Pacífico.
Education
Phylosophy Doctor, Université de Montréal
7 Oct 2004
Master of Business Administration, University of Pittsburgh
17 Dec 1988
Licenciado en Administración, Universidad del Pacífico
24 Jun 1987
Bachiller en Administración, Universidad del Pacífico
2 Oct 1985
Researching Topics
- Sales and marketing
- Business strategy
- International business
- Mining and industries
- Consumption
- Ethics and social responsibility
- Innovation capability
- Brand Inspiration
- Brand Heritage
Teaching Topics
- Introduction to marketing
- Marketing and innovation
- Strategic marketing
- Marketing and platforms
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Projects
- 1 Finished
-
Brand Heritage: A Systematic Literature Review
Mayorga Gutierrez, D. J. & Rivas, R.
1/04/23 → 29/02/24
Project: Research
-
Caso: Arca Continental Lindley: La mesa está servida, pasen todos
Mayorga, D., Jul 2023, Las mejores prácticas del marketing en tiempos de pandemia: Casos ganadores de los Premios EFFIE Perú 2020-2022. Pennano, C. (ed.). Lima: Universidad del Pacífico, p. 270-281Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open Access -
Caso: Backus AB InBev: maestros del sabor
Mayorga Gutierrez, D. J., Jul 2023, Las mejores prácticas del marketing en tiempos de pandemia: Casos ganadores de los Premios EFFIE Perú 2020-2022. Pennano, C. (ed.). 1 ed. Lima: Universidad del Pacífico, p. 124-137Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open Access -
Caso: Unacem: Cemento Apu, tan fuerte como tú
Mayorga, D., Jul 2023, Las mejores prácticas del marketing en tiempos de pandemia: Casos ganadores de los Premios EFFIE Perú 2020-2022. Pennano, C. (ed.). Lima: Universidad del Pacífico, p. 46-59Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open Access -
Innovation capability: A systematic review of the Chinese industry
Mayorga, D., Tello-Gamarra, J., Hernani-Merino, M. & Zevallos, J., 2023, p. 889-891.Research output: Contribution to conference › Abstract › peer-review
-
The teacher as a source of student inspiration: A qualitative study in a business school
Mayorga, D., Hernani-Merino, M. & Yompian, M., 25 Oct 2023, In: Journal of Business. 15, 1, p. 46-62 17 p.Research output: Contribution to journal › Article in a journal › peer-review
Open Access
Activities
-
ENTREVISTA DE ADMISION PREGRADO - MAYORGA GUTIERREZ DAVID JESUS - 06/20/2023
David Jesús Mayorga Gutierrez (Interviewer)
20 Jun 2023Activity: Other activities › Participation in activities for the admission of students (Completed by Admission)
-
Case Studies on China Business
David Jesús Mayorga Gutierrez (Participant)
9 Jan 2023 → 13 Jan 2023Activity: Participating in an event
-
ENTREVISTA DE ADMISION PREGRADO - MAYORGA GUTIERREZ DAVID JESUS - 01/17/2023
David Jesús Mayorga Gutierrez (Interviewer)
17 Jan 2023Activity: Other activities › Participation in activities for the admission of students (Completed by Admission)
-
ENTREVISTA DE ADMISION PREGRADO - MAYORGA GUTIERREZ DAVID JESUS - 06/20/2023
David Jesús Mayorga Gutierrez (Interviewer)
20 Jun 2023Activity: Other activities › Participation in activities for the admission of students (Completed by Admission)
-
ENTREVISTA DE ADMISION PREGRADO - MAYORGA GUTIERREZ DAVID JESUS - 06/20/2023
David Jesús Mayorga Gutierrez (Interviewer)
20 Jun 2023Activity: Other activities › Participation in activities for the admission of students (Completed by Admission)