Projects per year
Overview
Professional profile
General Director of the Language Center, Full Professor in the Departament of Marketing and International Business and Researcher at the Universidad del Pacífico Research Center. She has a Doctorate in Economics and Business Management from Universidad de Deusto (Spain), a Master’s degree in Business Administration, a Licentiate (professional license) in Business Administration and another one in Accounting, both from Universidad del Pacífico. She is the author of several books and articles in her specialty. She has extensive teaching experience in her areas of specialization which are: Marketing, Marketing Strategies, Brand Management, Relationship Marketing and CRM, Customer Loyalty, International Marketing, New Product Development, Market Research, Product Strategies, among others. She has been Associate director of the Graduate School, as well as Director of International Relations and Academic Director of the Master’s degree in Marketing and Commercial Management at the Graduate School of Universidad del Pacífico. Likewise, she has been Dean of the School of Business, Associate Dean of the School of Business Administration and Accounting, Chair of the Department of Business Administration, Director of the Language Center, among other positions at Universidad del Pacífico.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education
Doctora en Economía y Dirección de Empresas, Universidad de Deusto - San Sebastián
Dec 2015
Magíster en Administración, Universidad del Pacífico
7 Dec 2001
Licenciada en Contabilidad, Universidad del Pacífico
19 Oct 1988
Bachiller en Contabilidad, Universidad del Pacífico
30 Jun 1988
Licenciada en Administración, Universidad del Pacífico
18 Nov 1987
Bachiller en Administración, Universidad del Pacífico
26 Dec 1985
Concytec Score
- Carlos Monge IV
Researching Topics
- Image
- Brand
- Sales and marketing
Teaching Topics
- Strategic marketing
- Management of products and branding
- Introduction to marketing
- Relational marketing and CRM
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
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Caso: Entel Perú: Pacho y Atena, la conexión que nos dio esperanzas durante la cuarentena
Pipoli de Azambuja, G. M., Jul 2023, Las mejores prácticas del marketing en tiempos de pandemia: Casos ganadores de los Premios EFFIE Perú 2020-2022. Pennano, C. (ed.). 1 ed. Lima: Universidad del Pacífico, p. 124-137Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open Access -
Caso: Hipermercados Tottus: Compartiendo sabiduría, rompiendo el paradigma de lo tradicional
Pipoli, G., Jul 2023, Las mejores prácticas del marketing en tiempos de pandemia: Casos ganadores de los Premios EFFIE Perú 2020-2022. Pennano, C. (ed.). Lima: Universidad del Pacífico, p. 216-237Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open Access -
Caso: Oncosalud: Aniversario 30 años
Pipoli, G., Jul 2023, Las mejores prácticas del marketing en tiempos de pandemia: Casos ganadores de los Premios EFFIE Perú 2020-2022. Pennano, C. (ed.). Lima: Universidad del Pacífico, p. 61-73Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open Access -
Marketing of happiness: The role of customer loyalty on happiness
Pipoli de Azambuja, G. M., Rodríguez-Peña, G. & Tarazona Vargas, E. G., 2023, In: Journal of Promotion Management. 29, 2, p. 228-258 31 p.Research output: Contribution to journal › Article in a journal › peer-review
2 Scopus citations -
The impact of customer engagement on customer happiness
Pipoli de Azambuja, G. M., Rodriguez Peña, G. A. & Tarazona Vargas, E. G., 1 Jul 2023, In: Journal of Consumer Behaviour. 22, 4, p. 1025-1041 17 p.Research output: Contribution to journal › Article in a journal › peer-review
5 Scopus citations
Activities
- 344 Participation in activities for the admission of students (Completed by Admission)
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ENTREVISTA DE ADMISION PREGRADO - PIPOLI DE AZAMBUJA GINA MARIA - 02/13/2023
Gina María Pipoli de Azambuja (Interviewer)
13 Feb 2023Activity: Other activities › Participation in activities for the admission of students (Completed by Admission)
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ENTREVISTA DE ADMISION PREGRADO - PIPOLI DE AZAMBUJA GINA MARIA - 02/13/2023
Gina María Pipoli de Azambuja (Interviewer)
13 Feb 2023Activity: Other activities › Participation in activities for the admission of students (Completed by Admission)
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ENTREVISTA DE ADMISION PREGRADO - PIPOLI DE AZAMBUJA GINA MARIA - 02/13/2023
Gina María Pipoli de Azambuja (Interviewer)
13 Feb 2023Activity: Other activities › Participation in activities for the admission of students (Completed by Admission)
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ENTREVISTA DE ADMISION PREGRADO - PIPOLI DE AZAMBUJA GINA MARIA - 02/13/2023
Gina María Pipoli de Azambuja (Interviewer)
13 Feb 2023Activity: Other activities › Participation in activities for the admission of students (Completed by Admission)
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ENTREVISTA DE ADMISION PREGRADO - PIPOLI DE AZAMBUJA GINA MARIA - 02/13/2023
Gina María Pipoli de Azambuja (Interviewer)
13 Feb 2023Activity: Other activities › Participation in activities for the admission of students (Completed by Admission)