Publications

Publications per year 1992 2002 2011 2013 2023 2024 2024

• 22 Book
• 12 Chapter
• 4 Article in a journal
• 2 Working paper
• 2 More
  • 1 Conference contribution
  • 1 Abstract

Publications per year

Publications per year

Search results

• 2022

  Corporate brand heritage during Covid-19: advantages of conservative and innovative brand heritage in restaurants

  Rivas, R. M. & Mayorga, D. J., 2022, Light in the Darkness: Marketing’s Role in Driving Positive Change. Godfrey Flynn, A., Prakash Mehta, R. & Satornino, C. (eds.). Chicago: American Marketing Association, Vol. 33. p. 240-254

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

  Open Access