Associate Professor and Researcher in the Department of Marketing and International Business at Universidad del Pacífico. He is DSc in Business Administration with a mention in Marketing from the University of São Paulo (Brazil), holds a Master’s degree in Business Administration with a mention in Marketing from the School of Administration of the Federal University of Rio Grande do Sur (Brazil), a Bachelor of Science and a Licentiate (professional license) with a mention in Business Administration from Universidad de Piura. Likewise, he has studies on new products, innovation and marketing carried out during his doctoral stage at the Getulio Vargas Foundation (FGV) in São Paulo, Brazil. He has served as a full-time Professor Researcher and in 2015 he obtained the award for intellectual contribution in the marketing area-SUMMA CUM LAUDE, awarded by the Peruvian Marketing Society. In addition, he was second place in the Third Internal Contest of Educational Innovations of Universidad del Pacífico, organized by the Directorate of Learning Management, during the academic semester 2015-II. He has scientific articles in conferences and indexed journals; which were published in countries such as Brazil, Chile, China, Croatia, United Kingdom, Mexico, Peru and Turkey. He has worked in the National Registry of Identification and Civil Status (RENIEC), a recognized governmental institution in Peru. He is a member of the Peruvian Institute of Competitiveness (INSPERCOM) and an honorary member of the Peruvian Marketing Society.