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Professional profile

Associate Professor and Researcher in the Department of Marketing and International Business at Universidad del Pacífico. He is DSc in Business Administration with a mention in Marketing from the University of São Paulo (Brazil), holds a Master’s degree in Business Administration with a mention in Marketing from the School of Administration of the Federal University of Rio Grande do Sur (Brazil), a Bachelor of Science and a Licentiate (professional license) with a mention in Business Administration from Universidad de Piura. Likewise, he has studies on new products, innovation and marketing carried out during his doctoral stage at the Getulio Vargas Foundation (FGV) in São Paulo, Brazil. He has served as a full-time Professor Researcher and in 2015 he obtained the award for intellectual contribution in the marketing area-SUMMA CUM LAUDE, awarded by the Peruvian Marketing Society. In addition, he was second place in the Third Internal Contest of Educational Innovations of Universidad del Pacífico, organized by the Directorate of Learning Management, during the academic semester 2015-II. He has scientific articles in conferences and indexed journals; which were published in countries such as Brazil, Chile, China, Croatia, United Kingdom, Mexico, Peru and Turkey. He has worked in the National Registry of Identification and Civil Status (RENIEC), a recognized governmental institution in Peru. He is a member of the Peruvian Institute of Competitiveness (INSPERCOM) and an honorary member of the Peruvian Marketing Society.


Doctor en Ciencias en el Programa de Administración, Universidade de São Paulo

4 Feb 2014

Magíster en Administración de Empresas, Universidade de São Paulo

9 Apr 2007

Licenciado en Administración de Empresas, Universidad de Piura

24 May 2005

Bachiller en Ciencias con mención en Administración, Universidad de Piura

13 Feb 2002

Concytec Score

  • Level V

Researching Topics

  • Consumer behaviour
  • Business
  • Data mining

Teaching Topics

  • International business
  • Marketing
  • Consumption


Dive into the research topics where Martín Nelson Hernani Merino is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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