Publications per year
Publications per year
Search results
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2022
Corporate brand heritage during Covid-19: advantages of conservative and innovative brand heritage in restaurants
Rivas, R. M. & Mayorga, D. J., 2022, Light in the Darkness: Marketing’s Role in Driving Positive Change. Godfrey Flynn, A., Prakash Mehta, R. & Satornino, C. (eds.). Chicago: American Marketing Association, Vol. 33. p. 240-254Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open Access -
2020
Global Brand Perception Based on Social Prestige, Credibility and Social Responsibility: A Clustering Approach
Medina-Rodríguez, R., Talavera, A., Hernani-Merino, M., Lazo-Lazo, J. & Mazzon, J. A., 1 Jan 2020, Information Management and Big Data - 6th International Conference, SIMBig 2019, Proceedings. Lossio-Ventura, J. A., Condori-Fernandez, N. & Valverde-Rebaza, J. C. (eds.). Cham, p. 267-281 15 p. (Communications in Computer and Information Science; vol. 1070 CCIS).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review