| Original language | Spanish |
|---|---|
| Title of host publication | Marketing Challenges in a Turbulent Business Environment |
| Place of Publication | Illinois |
| Publisher | Springer International Publishing |
| ISBN (Print) | 978-3-319-19427-1 |
| State | Published - Dec 2015 |
Marketing Towards Happiness in Peru
Research output: Chapter in Book/Report/Conference proceeding › Chapter