Supermarketization: investigating determinants of customer choice in emerging markets

Keyphrases

• Customer Preference 100%
• Customer Value 100%
• Supermarketization 100%
• Consumer Preferences 50%
• Competitive Advantage 50%
• Competitive Environment 50%
• Social Dimension 50%
• Retail Formats 50%
• PLS Model 50%
• Grocery Shopping 50%
• Differentiating Factors 50%
• Marketing Executive 50%
• Consumer Buying Behaviour 50%
• Theory of Consumption Values 50%
• Retail Market 50%

Social Sciences

• Competitive Advantage 100%
• Emerging Market 100%