Purchase intention of Peruvian agricultural product

The purpose of this study is to analyze the association of the variables country image of Peru, lucuma’s product image, familiarity with Peru, and lucuma’s product familiarity with the purchase intention of Peruvian lucuma because these associations haven´t been analyzed for the variable country familiarity, and for the lucuma product. As methodology, a was used in two selected samples that correspond to consumers from two countries with different levels of familiarity with Peru. First, United States which has high familiarity with that the country image of Peru and lucuma’s product image are directly related; in addition,
the intention to purchase Peruvian lucuma is positively related with the country image of Peru, lucuma product image, familiarity with Peru, and lucuma’s product familiarity in both samples. Finally, it’s concluded that the intention to purchase Peruvian lucuma is analyzed together.