La expansión internacional como Estrategia Corporativa: Estudio de Caso de la Industria Hotelera en Iberoamérica.

D. Gómez Selemeneva, Luis C. Ortigueira

Research output: Contribution to journalArticle in a journalpeer-review


The present paper is based on a case study: the Ibero-American hotel Industry and their evolution inside the process of international expansion. Through economic, sequential and strategic approaches that study the internationalization phenomenon , a theoretical-empiric analysis of strategies and entrance modalities is carried out. Being obtained a tendency toward strategic alliances through administration contracts and franchising.
Original languageSpanish
JournalMunich Personal RePEc Archive
StatePublished - 2007

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