La estrategia verde de Alicorp

Translated title of the contribution: The green strategy of Alicorp

Mark Christhian Barrueta Pinto, Luis Camilo Ortigueira Sánchez

Research output: Other contributionpeer-review


Alicorp, a prominent player in Latin America's consumer goods sector, adopts a green marketing strategy anchored in three pillars: Well-being, Community Development, and Environmental Care. This approach signifies the company's commitment to societal and environmental impact. Key initiatives include health and nutrition programs, supporting 181 community kitchens in Peru, and ambitious targets for reducing carbon and water footprints by 2030. Alicorp's strategy also involves innovative technologies for supply chain traceability and comprehensive ESG (Environmental, Social, and Governance) impact management, demonstrating leadership in environmental and social responsibility.
Translated title of the contributionThe green strategy of Alicorp
Original languageSpanish
Number of pages11
StatePublished - 4 Dec 2023

Publication series

NameCASOS de Marketing Público y No Lucrativo
ISSN (Electronic)2530-3422


  • Green Marketing
  • Sustainability
  • Corporate Responsibility
  • Environmental Strategy
  • Ecological Innovation


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