This comparative-correlational study aims to analyze and compare the relationship between appreciation for sustainable practices (APS) and national identity in two groups of social (n=135) and commercial (n=198) entrepreneurs in Lima-Peru. The results show that social entrepreneurs have higher APS and perceive Peruvians as warmer, more competent, and more moral than commercial entrepreneurs. Self-stereotype of competence and identification with the country explain APS significantly only significant in commercial entrepreneurs. The study analyzes little-explored psychosocial variables for the entrepreneurial phenomenon, proposing strategies to improve sustainability activities in entrepreneurs who do not have a explicit social orientation.
|Translated title of the contribution||National identity and appreciation for sustainable practices in social and commercial entrepreneurs in Lima|
|Number of pages||33|
|Journal||Revista de Psicologia (Peru)|
|State||Published - 2022|
Bibliographical notePublisher Copyright:
© 2022 Pontificia Universidad Catolica del Peru. All rights reserved.
- National identity
- Social entrepreneurship