Resumen
This comparative-correlational study aims to analyze and compare the relationship between appreciation for sustainable practices (APS) and national identity in two groups of social (n=135) and commercial (n=198) entrepreneurs in Lima-Peru. The results show that social entrepreneurs have higher APS and perceive Peruvians as warmer, more competent, and more moral than commercial entrepreneurs. Self-stereotype of competence and identification with the country explain APS significantly only significant in commercial entrepreneurs. The study analyzes little-explored psychosocial variables for the entrepreneurial phenomenon, proposing strategies to improve sustainability activities in entrepreneurs who do not have a explicit social orientation.
Título traducido de la contribución | National identity and appreciation for sustainable practices in social and commercial entrepreneurs in Lima |
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Idioma original | Español |
Páginas (desde-hasta) | 1099-1131 |
Número de páginas | 33 |
Publicación | Revista de Psicologia (Peru) |
Volumen | 40 |
N.º | 2 |
DOI | |
Estado | Publicada - 2022 |
Nota bibliográfica
Publisher Copyright:© 2022 Pontificia Universidad Catolica del Peru. All rights reserved.
Palabras clave
- Identidad nacional
- Auto estereotipos
- Sostenibilidad
- Emprendimiento social