TY - JOUR
T1 - Drivers of the Implementation of Strategies in Latin American Firms' Export Performance
AU - Heredia, Jorge
AU - Flores, Alejandro
AU - Kunc, Martin Horacio
PY - 2017
Y1 - 2017
N2 - This study examines the relationships among competitive strategies (differentiation and cost--leadership), MO (market orientation), and export performance. We used a questionnaire survey of executives of manufacturing and service companies in Peru, Brazil, Mexico and Chile and employed a structural model equation to test the hypotheses and confirmatory factor analysis to develop the underlying multi-item constructs. We find that MO mediates the implementation of competitive strategies in export performance. Additionally, differentiation strategy have a greater impact on MO than cost strategy. We conclude with implications and future research.
AB - This study examines the relationships among competitive strategies (differentiation and cost--leadership), MO (market orientation), and export performance. We used a questionnaire survey of executives of manufacturing and service companies in Peru, Brazil, Mexico and Chile and employed a structural model equation to test the hypotheses and confirmatory factor analysis to develop the underlying multi-item constructs. We find that MO mediates the implementation of competitive strategies in export performance. Additionally, differentiation strategy have a greater impact on MO than cost strategy. We conclude with implications and future research.
U2 - 10.5465/AMBPP.2017.14278abstract
DO - 10.5465/AMBPP.2017.14278abstract
M3 - Artículo de revista
SN - 0065-0668
VL - 2017
SP - 14278
JO - Academy of Management Proceedings
JF - Academy of Management Proceedings
IS - 1
ER -
