Drivers of the implementation of strategies in Latin American firms' export performance

Jorge Heredia, Alejandro Flores, Martin Horacio Kunc

Research output: Contribution to conferenceAbstractpeer-review

Abstract

This study examines the relationships among competitive strategies (differentiation and cost--leadership), MO (market orientation), and export performance. We used a questionnaire survey of executives of manufacturing and service companies in Peru, Brazil, Mexico and Chile and employed a structural model equation to test the hypotheses and confirmatory factor analysis to develop the underlying multi-item constructs. We find that MO mediates the implementation of competitive strategies in export performance. Additionally, differentiation strategy have a greater impact on MO than cost strategy. We conclude with implications and future research.
Original languageEnglish
Number of pages1
DOIs
StatePublished - 2017
EventThe 77th Annual Meeting of the Academy of Management - Atlanta, United States
Duration: 4 Aug 20179 Aug 2017
Conference number: 77
https://aom.org/events/annual-meeting/past-annual-meetings/2017-at-the-interface

Other

OtherThe 77th Annual Meeting of the Academy of Management
Country/TerritoryUnited States
CityAtlanta
Period4/08/179/08/17
Internet address

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