Abstract
This study examines the relationships among competitive strategies (differentiation and cost--leadership), MO (market orientation), and export performance. We used a questionnaire survey of executives of manufacturing and service companies in Peru, Brazil, Mexico and Chile and employed a structural model equation to test the hypotheses and confirmatory factor analysis to develop the underlying multi-item constructs. We find that MO mediates the implementation of competitive strategies in export performance. Additionally, differentiation strategy have a greater impact on MO than cost strategy. We conclude with implications and future research.
Original language | English |
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Number of pages | 1 |
DOIs | |
State | Published - 2017 |
Event | The 77th Annual Meeting of the Academy of Management - Atlanta, United States Duration: 4 Aug 2017 → 9 Aug 2017 Conference number: 77 https://aom.org/events/annual-meeting/past-annual-meetings/2017-at-the-interface |
Other
Other | The 77th Annual Meeting of the Academy of Management |
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Country/Territory | United States |
City | Atlanta |
Period | 4/08/17 → 9/08/17 |
Internet address |