Cultural heritage, institutional entrepreneurship, and Latin American SME multinationalization: A comparative analysis of Peruvian diaspora and repatriate gastronomy entrepreneurs

David Mayorga, Ronald M. Rivas

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


How does “heritagization” — the process of valorization of national heritage — affect the multinationalization — the decision to establish foreign direct investment (FDI) — of Latin American companies? Using an institutional perspective that highlights entrepreneurial action, we theorize how multinationalization unfolds in companies in which cultural heritage is a relevant factor in order to internationalize. Heritage has the characteristics of an institution, defined as a set of socially inherited beliefs, norms, and rules contributing to a society’s identity, with an organizational governance structure to maintain such beliefs; whereas heritagization is the dynamic process of how the institution changes. The recent internationalization of small and medium enterprises (SMEs) from Latin America serves as an ideal illustration for our theorizing.
Original languageEnglish
Title of host publicationInternational business in Latin America
Subtitle of host publicationInnovation, geography and internationalization
EditorsWilliam Newburry, Maria Alejandra Gonzalez-Perez
ISBN (Electronic)978-1-137-40912-6
StatePublished - 2015

Publication series

NameAIB Latin America

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