This study presents a theoretical to assess the bank customers’ intention to use electronic banking services. The results of applying an online survey to 204 people over 18 years, mainly from the A/B socioeconomic status of the city of Lima, have shown high reliability of the measurement scales and validity of the dimensions, and acceptable levels of the structural model proposed to validate the hypothesis. Results indicate that the perceived usefulness of the bank’s website and to a lesser extent the website’s efficiency, reinforce the image of security and warranty that banks transmit to their customers, so that they have a greater intention to use the online channel. However, use intention is not enough to explain the usage of the electronic banking services and website’s ease of use is required, among other findings.
|Translated title of the contribution||Technology adoption in electronic banking services|
|Journal||Gecontec. Revista Internacional de Gestión del Conocimiento y la Tecnología|
|State||Published - 6 Sep 2018|
- Electronic banking
- Online banking
- Virtual banking channel
- Technology adoption in services