@misc{3e05bf60b933427b96875c35e0d8f075,
title = "Piramal e-Swasthya:: Attempting Big Changes for Small Places - in India and Beyond",
abstract = "Anand Piramal and his team sought to {"}democratize healthcare{"} in India through the development of a new service delivery model. If Henry Ford could build and deliver cars to everyone in the United States, Piramal thought, then why can't India deliver healthcare to the 70% of its citizens who lack access to it? They began pilots in 2008 but soon ran into unexpected difficulties. After a second round of pilots in early 2010, they had to decide whether to proceed and if so how.",
keywords = "Change management, Emerging markets, Social entrepreneurship, Stakeholders",
author = "Bird, {Matthew David} and Kanter, {Rosabeth Moss}",
year = "2010",
month = jun,
day = "15",
language = "Espa{\~n}ol",
series = "Harvard Business School",
type = "Other",
}