Anand Piramal and his team sought to "democratize healthcare" in India through the development of a new service delivery model. If Henry Ford could build and deliver cars to everyone in the United States, Piramal thought, then why can't India deliver healthcare to the 70% of its citizens who lack access to it? They began pilots in 2008 but soon ran into unexpected difficulties. After a second round of pilots in early 2010, they had to decide whether to proceed and if so how.
|Número de páginas||28|
|Estado||Publicada - 15 jun. 2010|
|Nombre||Harvard Business School|
- Change management
- Emerging markets
- Social entrepreneurship