Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond

Matthew David Bird, Rosabeth Moss Kanter

Research output: Other contributionpeer-review


Anand Piramal and his team sought to "democratize healthcare" in India through the development of a new service delivery model. If Henry Ford could build and deliver cars to everyone in the United States, Piramal thought, then why can't India deliver healthcare to the 70% of its citizens who lack access to it? They began pilots in 2008 but soon ran into unexpected difficulties. After a second round of pilots in early 2010, they had to decide whether to proceed and if so how.
Original languageSpanish
Number of pages28
StatePublished - 15 Jun 2010

Publication series

NameHarvard Business School

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