New natural and low cost product to fight anemia: Marketing and profitability study

Yemina Karen Diaz Valencia; Gonzalo H.Herrera Medina; Juan G. Lazo Lazo; Melissa Esther Fernandez Vilca; Diego Jesus Mamani Quispe; Nancy I.Orihuela Ordonez; Sonia Jackeline Zanabria Galvez

doi:10.1109/IESTEC46403.2019.00012

New natural and low cost product to fight anemia: Marketing and profitability study

Yemina Karen Diaz Valencia, Gonzalo H.Herrera Medina, Juan G. Lazo Lazo, Melissa Esther Fernandez Vilca, Diego Jesus Mamani Quispe, Nancy I.Orihuela Ordonez, Sonia Jackeline Zanabria Galvez

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

Resumen

Anemia has become one of the diseases most commonly caused by undernutrition worldwide. It mostly affects children at pre school age and women at reproductive age in developing countries. Various campaigns around the world have been carried out to eradicate it. However, this situation persists. Therefore, the consumption of a drink based on the quinoa leaf is proposed for the cure of anemia. This work demonstrates the economic viability of this product and the markets acceptance. In addition, its an easy to manufacture product with low production costs, which makes the investment and developtment of the product commercially attractive for a government or private company. This product is highly effective in curing anemia and confirming the interest in its consumption, especially in low-income sectors due to its low price.

Idioma original	Inglés
Título de la publicación alojada	Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019
Editorial	Institute of Electrical and Electronics Engineers Inc.
Páginas	19-24
Número de páginas	6
ISBN (versión digital)	978-1-7281-1691-4
DOI	https://doi.org/10.1109/IESTEC46403.2019.00012
Estado	Publicada - 1 oct. 2019
Evento	Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019 - Duración: 1 oct. 2019 → …

Conferencia

Conferencia	Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019
Período	1/10/19 → …

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Publisher Copyright:
© 2019 IEEE.

Palabras clave

Cure of anemia
Nutraceutical drink
Quinoa leaf extract

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Valencia, Y. K. D., Medina, G. H. H., Lazo Lazo, J. G., Vilca, M. E. F., Quispe, D. J. M., Ordonez, N. I. O., & Galvez, S. J. Z. (2019). New natural and low cost product to fight anemia: Marketing and profitability study. En Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019 (pp. 19-24). Artículo 8943705 Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/IESTEC46403.2019.00012

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abstract = "Anemia has become one of the diseases most commonly caused by undernutrition worldwide. It mostly affects children at pre school age and women at reproductive age in developing countries. Various campaigns around the world have been carried out to eradicate it. However, this situation persists. Therefore, the consumption of a drink based on the quinoa leaf is proposed for the cure of anemia. This work demonstrates the economic viability of this product and the markets acceptance. In addition, its an easy to manufacture product with low production costs, which makes the investment and developtment of the product commercially attractive for a government or private company. This product is highly effective in curing anemia and confirming the interest in its consumption, especially in low-income sectors due to its low price.",

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Valencia, YKD, Medina, GHH, Lazo Lazo, JG, Vilca, MEF, Quispe, DJM, Ordonez, NIO & Galvez, SJZ 2019, New natural and low cost product to fight anemia: Marketing and profitability study. En Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019., 8943705, Institute of Electrical and Electronics Engineers Inc., pp. 19-24, Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019, 1/10/19. https://doi.org/10.1109/IESTEC46403.2019.00012

New natural and low cost product to fight anemia: Marketing and profitability study. / Valencia, Yemina Karen Diaz; Medina, Gonzalo H.Herrera; Lazo Lazo, Juan G. et al.
Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019. Institute of Electrical and Electronics Engineers Inc., 2019. p. 19-24 8943705.

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

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Valencia YKD, Medina GHH, Lazo Lazo JG, Vilca MEF, Quispe DJM, Ordonez NIO et al. New natural and low cost product to fight anemia: Marketing and profitability study. En Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019. Institute of Electrical and Electronics Engineers Inc. 2019. p. 19-24. 8943705 doi: 10.1109/IESTEC46403.2019.00012

New natural and low cost product to fight anemia: Marketing and profitability study

Resumen

Conferencia

Nota bibliográfica

Palabras clave

ODS de las Naciones Unidas

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