New natural and low cost product to fight anemia: Marketing and profitability study

Yemina Karen Diaz Valencia, Gonzalo H.Herrera Medina, Juan G. Lazo Lazo, Melissa Esther Fernandez Vilca, Diego Jesus Mamani Quispe, Nancy I.Orihuela Ordonez, Sonia Jackeline Zanabria Galvez

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Anemia has become one of the diseases most commonly caused by undernutrition worldwide. It mostly affects children at pre school age and women at reproductive age in developing countries. Various campaigns around the world have been carried out to eradicate it. However, this situation persists. Therefore, the consumption of a drink based on the quinoa leaf is proposed for the cure of anemia. This work demonstrates the economic viability of this product and the markets acceptance. In addition, its an easy to manufacture product with low production costs, which makes the investment and developtment of the product commercially attractive for a government or private company. This product is highly effective in curing anemia and confirming the interest in its consumption, especially in low-income sectors due to its low price.
Original languageEnglish
Title of host publicationProceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages19-24
Number of pages6
ISBN (Electronic)978-1-7281-1691-4
DOIs
StatePublished - 1 Oct 2019
EventProceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019 -
Duration: 1 Oct 2019 → …

Conference

ConferenceProceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019
Period1/10/19 → …

Bibliographical note

Publisher Copyright:
© 2019 IEEE.

Keywords

  • Cure of anemia
  • Nutraceutical drink
  • Quinoa leaf extract

Fingerprint

Dive into the research topics of 'New natural and low cost product to fight anemia: Marketing and profitability study'. Together they form a unique fingerprint.

Cite this