A comparison of European and Latin American boycotter profiles

Matilde Schwalb; Iñaki García-Arrizabalaga

A comparison of European and Latin American boycotter profiles

Matilde Schwalb, Iñaki García-Arrizabalaga

Producción científica: Contribución a una conferencia › Resumen › revisión exhaustiva

Resumen

Profiles of European and Latin American boycotters are compared. Boycotters are people that in the last 12 months have considered punishing a company they see as not socially responsible. Globescan allowed us to use data from 2013 representative samples of Brasil (n=800), Mexico (n=800) and Peru (n=1,020). With these secondary data, an ordered logistic regression was performed to determine which variables were significant to explain boycotting behavior. Results were compared to the profile for the European boycotter according to the specialized literature. Some coincidences (education) and important differences (age, gender and income) were found in the Europe-Latin America comparison.

Idioma original	Inglés
Páginas	145
Estado	Publicada - ene. 2015
Evento	European Marketing Academy - EMAC Conference - Bélgica Duración: 1 may. 2015 → 1 may. 2015

Conferencia

Conferencia	European Marketing Academy - EMAC Conference
Período	1/05/15 → 1/05/15

ODS de las Naciones Unidas

Este resultado contribuye a los siguientes Objetivos de Desarrollo Sostenible

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abstract = "Profiles of European and Latin American boycotters are compared. Boycotters are people that in the last 12 months have considered punishing a company they see as not socially responsible. Globescan allowed us to use data from 2013 representative samples of Brasil (n=800), Mexico (n=800) and Peru (n=1,020). With these secondary data, an ordered logistic regression was performed to determine which variables were significant to explain boycotting behavior. Results were compared to the profile for the European boycotter according to the specialized literature. Some coincidences (education) and important differences (age, gender and income) were found in the Europe-Latin America comparison.",

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