Pregrado - Gestión de Mercados Globales

Curso

Descripción

The course is directed to International Business students. It aims to introduce students to global marketing management and to develop competencies for effective decision making
in a global context. The main outcome will produce graduates shaped as effective and efficient managers. These results will be based on the following learning outcomes:

  • Articulate research objectives of international markets establishing the needs of the company, according to the different stages of internationalization.
  • Recognizes internationalization opportunities based on international market information analysis.
  • Accurately identifies the requirements, access rules and competition rules of international markets, which the company must take into account in order to compete in them.
  • Distinguish the function and effect of advertising and promotion from an international perspective.
  • Proposes international market plans.
Fecha de inicio17/08/15 → …