The power of communication: analysis of Pedro Pablo Kuczynski Godard's communication policy during the crisis and resignation of his mandate

Effective communication plays a crucial role in facilitating governance. Therefore, it is enlightening to examine the political, social, and institutional crises that unfolded in Peru during Pedro Pablo Kuczynski Godard's presidency. If we posit that political actions require communication for validation and legitimacy within society, and further acknowledge that contemporary society is dynamic and responsive to its evolving needs, it follows that the grant and withdrawal of power are contingent upon effective communication. Consequently, this dynamic can leave a legitimately elected president without support, creating a more uncertain scenario. The deficiencies in Pedro Pablo Kuczynski Godard's communication strategy and his failure to anticipate crisis scenarios, some of which manifested during the second round of the 2016 presidential election campaign, could have had severe repercussions for his government. It is plausible to consider that inadequate and poorly-timed messaging contributed to his resignation from the presidency of Peru. As a result, this article posits the hypothesis that ineffective communication management prevented him from reaching consensus with the Congress and failed to garner support from society, ultimately hindering his ability to navigate and overcome contingencies.