Rethinking AFSA supply chain strategy

Miguel Angel Alvarado, Mario Chong

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


AFSA is an industrial company that produces flexible packaging and has more than 200 plants on five continents. It has an important presence in South America with five plants in the region. Among its main features is to supply other industries (B2B) produce under the strategy make-to-order, with local, regional, and corporate hierarchies. Its value proposition is aimed at delivering superior customer service to the market with innovative and quality products. However, due to the acquisitions that the company has made in the last two years in different countries of the region and the growth in the consumption of flexible packaging, the strategies among the different areas of the company have not been aligned, creating incompatibilities between the strategies of the functional areas like sales, operations, finance, and supply chain. This chapter proposes to optimize the supply chain of AFSA, using a strategic methodology of diagnosis and operational analysis to have a multidimensional approach that allows for decision-making.
Original languageEnglish
Title of host publicationHandbook of research on industrial applications for improved supply chain performance
EditorsJorge Luis García-Alcaraz , George Leal Jamil, Liliana Avelar-Sosa, Antonio Juan Briones Peñalver
Place of PublicationHershey, PA
PublisherIGI Global Publishing
Number of pages19
ISBN (Electronic)9781799802044
ISBN (Print)9781799802020, 1799802027, 9781799802037
StatePublished - 2020


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