Rethinking AFSA supply chain strategy

Miguel Angel Alvarado, Mario Chong

Producción científica: Capítulo del libro/informe/acta de congresoCapítulo de librorevisión exhaustiva


AFSA is an industrial company that produces flexible packaging and has more than 200 plants on five continents. It has an important presence in South America with five plants in the region. Among its main features is to supply other industries (B2B) produce under the strategy make-to-order, with local, regional, and corporate hierarchies. Its value proposition is aimed at delivering superior customer service to the market with innovative and quality products. However, due to the acquisitions that the company has made in the last two years in different countries of the region and the growth in the consumption of flexible packaging, the strategies among the different areas of the company have not been aligned, creating incompatibilities between the strategies of the functional areas like sales, operations, finance, and supply chain. This chapter proposes to optimize the supply chain of AFSA, using a strategic methodology of diagnosis and operational analysis to have a multidimensional approach that allows for decision-making.
Idioma originalInglés
Título de la publicación alojadaHandbook of research on industrial applications for improved supply chain performance
EditoresJorge Luis García-Alcaraz , George Leal Jamil, Liliana Avelar-Sosa, Antonio Juan Briones Peñalver
Lugar de publicaciónHershey, PA
EditorialIGI Global Publishing
Número de páginas19
ISBN (versión digital)9781799802044
ISBN (versión impresa)9781799802020, 1799802027, 9781799802037
EstadoPublicada - 2020


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