Rethinking AFSA supply chain strategy

AFSA is an industrial company that produces flexible packaging and has more than 200 plants on five continents. It has an important presence in South America with five plants in the region. Among its main features is to supply other industries (B2B) produce under the strategy make-to-order, with local, regional, and corporate hierarchies. Its value proposition is aimed at delivering superior customer service to the market with innovative and quality products. However, due to the acquisitions that the company has made in the last two years in different countries of the region and the growth in the consumption of flexible packaging, the strategies among the different areas of the company have not been aligned, creating incompatibilities between the strategies of the functional areas like sales, operations, finance, and supply chain. This chapter proposes to optimize the supply chain of AFSA, using a strategic methodology of diagnosis and operational analysis to have a multidimensional approach that allows for decision-making.