Local Public Management: A Spanish Case Study Based on Image Strategy

The control is one of the factors that can contribute to the success of any organization. In this paper, research for one of the most important control types is presented: the management and evaluation of the local public policies. The research determines citizen satisfaction with local services of a public organization; and, also the criteria, analysis and prescriptions of a different group of experts. Application of this research to a significantly sized municipal results in a descriptive, explicative and prescriptive model system being offered that will greatly assist those responsible at the moment in which they formulate or reformulate performance level tests of services, social events, programs and policies.