Innovation in tourist management through critical success factors: A fuzzy map

Luis Camilo Ortigueira, Dinaidys Gómez-Selemeneva

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

2 Scopus citations


This article presents a model of the Critical Success Factors of a tourist destination located in the Caribbean area, where there are other destinations, some already well-established and others emerging. In this context, this research will be of value not only for understanding the attractions of the destination as a tourism offer from the customers' perspective, but also for the design of the most effective strategies and policies to ensure the sustainability of the destination, the competitiveness of the companies providing tourist services, etc., and for encouraging management chains to invest and participate in the area, and particularly in the destination studied. The methodology employed is that of Fuzzy Cognitive Maps based on a content analysis as a tool of strategic diagnosis; this is the principal contribution of the study. This approach has enabled us to reach important conclusions on the central elements to be strengthened in formulating Innovation Strategies that would allow an integrated outcome for the destination, through those factors that should ensure its success.

Original languageEnglish
Title of host publicationSoft Computing in Management and Business Economics
Subtitle of host publicationVolume 2
EditorsAnna Gil-Lafuente, Jose Merigo-Lindahl, Jaime Gil-Lafuente
Place of PublicationHeidelberg
PublisherSpringer Berlin
Number of pages13
ISBN (Print)9783642304507
StatePublished - 2012

Publication series

NameStudies in Fuzziness and Soft Computing
ISSN (Print)1434-9922

Bibliographical note

Copyright 2012 Elsevier B.V., All rights reserved.


  • Critical success factors
  • Fuzzy maps
  • Innovation
  • Tourism


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