Why do people search online but purchase at offline stores? A focus on mobile versus PC devices as searching information tools

Christian Fernando Libaque Saenz, Eunhye Kim, Wonsuk Jung, Myeong-Cheol Park

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Why do people search online but purchase at offline stores? A focus on mobile versus PC devices as searching information tools
Original languageEnglish
Title of host publicationSummer AMA Conference 2016
Subtitle of host publicationRegaining relevance: Doing research that reshapes the practice of marketing
EditorsBernard Jaworski, Neil Morgan
Place of PublicationChicago
PublisherAmerican Marketing Association
ISBN (Electronic)978-1-5108-3917-5
StatePublished - 2016
Event2016 AMA Summer Academic Conference - Atlanta, United States
Duration: 5 Aug 20167 Aug 2016
https://www.ama.org/listings/2015/11/20/summer-ama-2016/

Conference

Conference2016 AMA Summer Academic Conference
Country/TerritoryUnited States
CityAtlanta
Period5/08/167/08/16
Internet address

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