TY - JOUR
T1 - Hurting pockets
T2 - A case study of Peru’s legal obligations in transparency and justification of public expenditure in state advertising
AU - Calderón, Andrés
AU - Ascue, Adriana
AU - Dibos, Eduardo
N1 - Publisher Copyright:
© 2020 Walter de Gruyter GmbH, Berlin/Boston.
PY - 2020/12/9
Y1 - 2020/12/9
N2 - Public procurement of advertising is a matter of constant debate inmany countries around the world. At one point in Peru, during 2018, hiring privatemedia outlets to broadcast or publish state advertising was prohibited by law.Taking into account the ensuing controversy in Peru, this study assesses stateadvertising investment in the South American country, and examines whethercertain public entities (government ministries) have complied with the obligationsof justification, transparency and prohibitions provided for by the law that regu-lates state advertising. The findings of this study point to a worrying level ofnoncompliance. We display these results in a systematized manner and comple-ment them with a qualitative analysis of the justification given by public entitiesfor spending on advertising, as well as the accountability they provide (or shouldprovide)ex-post.
AB - Public procurement of advertising is a matter of constant debate inmany countries around the world. At one point in Peru, during 2018, hiring privatemedia outlets to broadcast or publish state advertising was prohibited by law.Taking into account the ensuing controversy in Peru, this study assesses stateadvertising investment in the South American country, and examines whethercertain public entities (government ministries) have complied with the obligationsof justification, transparency and prohibitions provided for by the law that regu-lates state advertising. The findings of this study point to a worrying level ofnoncompliance. We display these results in a systematized manner and comple-ment them with a qualitative analysis of the justification given by public entitiesfor spending on advertising, as well as the accountability they provide (or shouldprovide)ex-post.
KW - Gastos públicos
KW - Publicidad estatal
KW - Obligaciones (Derecho)
KW - accountability
KW - freedom of the press
KW - public expenditure
KW - public procurement
KW - state advertising
KW - transparency
UR - https://www.mendeley.com/catalogue/78ad9056-6748-3b66-972f-a8305dd34f0d/
UR - http://www.scopus.com/inward/record.url?scp=85149708032&partnerID=8YFLogxK
U2 - https://doi.org/10.1515/icl-2020-0003
DO - https://doi.org/10.1515/icl-2020-0003
M3 - Article in a journal
SN - 1995-5855
VL - 14
SP - 327
EP - 354
JO - ICL Journal
JF - ICL Journal
IS - 3
ER -
