TY - JOUR
T1 - Use and gratifications of mobile SNSs
T2 - Facebook and KakaoTalk in Korea
AU - Ha, Young Wook
AU - Kim, Jimin
AU - Libaque-Saenz, Christian Fernando
AU - Chang, Younghoon
AU - Park, Myeong Cheol
PY - 2015/1/1
Y1 - 2015/1/1
N2 - All rights reserved. Mobile instant messengers, which are types of social networking sites (SNSs), have become popular among smartphone users. This trend prompts Internet-based SNSs to join this wave by launching mobile versions of their applications. The business model of both mobile SNSs is based on advertisements where continuous use of the service represents higher profits. Founded on the theory of uses and gratifications, this research attempts to identify gratifications driving mobile SNSs use. Gratifications were divided into "obtained" - cognitive, hedonic, integrative, social interactive - and "opportunities" - mobile convenience. We collected responses from 330 KakaoTalk and 311 Facebook users. The results shed light on the effect of hedonic, integrative, and mobile convenience in forming attitude. Social interactive gratification exerted a significant effect on all other gratifications-obtained variables whereas mobile convenience had a significant impact on all other gratifications. An exploratory comparison between KakaoTalk and Facebook was performed, and academic and managerial implications were discussed.
AB - All rights reserved. Mobile instant messengers, which are types of social networking sites (SNSs), have become popular among smartphone users. This trend prompts Internet-based SNSs to join this wave by launching mobile versions of their applications. The business model of both mobile SNSs is based on advertisements where continuous use of the service represents higher profits. Founded on the theory of uses and gratifications, this research attempts to identify gratifications driving mobile SNSs use. Gratifications were divided into "obtained" - cognitive, hedonic, integrative, social interactive - and "opportunities" - mobile convenience. We collected responses from 330 KakaoTalk and 311 Facebook users. The results shed light on the effect of hedonic, integrative, and mobile convenience in forming attitude. Social interactive gratification exerted a significant effect on all other gratifications-obtained variables whereas mobile convenience had a significant impact on all other gratifications. An exploratory comparison between KakaoTalk and Facebook was performed, and academic and managerial implications were discussed.
KW - Gratification-opportunities
KW - Gratifications-obtained
KW - Mobile convenience
KW - Mobile social networking sites
UR - https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84921523096&origin=inward
UR - https://www.scopus.com/inward/citedby.uri?partnerID=HzOxMe3b&scp=84921523096&origin=inward
U2 - 10.1016/j.tele.2014.10.006
DO - 10.1016/j.tele.2014.10.006
M3 - Article in a journal
SN - 0736-5853
VL - 32
SP - 425
EP - 438
JO - Telematics and Informatics
JF - Telematics and Informatics
IS - 3
ER -