TY - JOUR
T1 - The Role of Information Technology to Build Capabilities in Inclusive Businesses: A Case Study in China and Peru's Cosmetic Industry.
AU - Heredia Pérez, Jorge Antonio
PY - 2020/4/1
Y1 - 2020/4/1
N2 - Until now much has studied about the formal and informal firms competition. We change the focus to cooperation as a way to know developed of capabilities between formal and informal firms under the use of information technology. Drawing from the strategy tripod approach, we select a case study in the direct selling industry of cosmetics from Peru and China. We found six capabilities: product and brand capability; opportunity to learn capability; technology implementation capability; technology and brand for logistic capability; technology and opportunity selling capability; technology and brand marketing capability. Our findings could give policymakers, practitioners, and a new way to deal with informal firms.
AB - Until now much has studied about the formal and informal firms competition. We change the focus to cooperation as a way to know developed of capabilities between formal and informal firms under the use of information technology. Drawing from the strategy tripod approach, we select a case study in the direct selling industry of cosmetics from Peru and China. We found six capabilities: product and brand capability; opportunity to learn capability; technology implementation capability; technology and brand for logistic capability; technology and opportunity selling capability; technology and brand marketing capability. Our findings could give policymakers, practitioners, and a new way to deal with informal firms.
UR - https://journals.aom.org/doi/abs/10.5465/amgblproc.mexico.2020.0200.abs
M3 - Artículo de revista
VL - Mexico
JO - Academy of Management Global Proceedings
JF - Academy of Management Global Proceedings
IS - 2020
ER -