The influence of ethnic identity on Peruvian quinoa consumption: A top Lima and modern Metropolitan Lima approach

Angie Higuchi, L. Emilio Morales, L. A. Sánchez-Pérez, Rocío Maehara

Resultado de la investigación: Contribución a una revistaArtículo de revista revisión exhaustiva

Resumen

The International Year of Quinoa (IYQ) (2013) showcased quinoa to the world and generated a rapid expansion in international demand for quinoa. It also increased the level of consumption in Peru. Peruvian ethnic identity reflects the food culture of origin. This research aims to determine the relationship between ethnic identity and other Theory of Planned Behavior factors on quinoa consumption intention and frequency of consumers in Top Lima and Modern Metropolitan Lima, Peru. A survey of 381 respondents was conducted between April and September 2017, and structural equation modeling was used to analyze the data. Contrary to expectations, intention and frequency of consumption of quinoa were negatively affected by “ethnic identity” (p 
Idioma originalInglés
Número de artículo39
Número de páginas11
PublicaciónJournal of Ethnic Foods
Volumen9
N.º1
Fecha en línea anticipada23 set. 2022
DOI
EstadoPublicación electrónica previa a su impresión - 23 set. 2022

Nota bibliográfica

Funding Information:
The authors thank the editor and reviewers of this journal for providing very helpful comments and suggestions to improve this article.

Publisher Copyright:
© 2022, The Author(s).

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