To capitalize on valuable consumer and transactional data on mobile apps, companies should employ ethical decisions and strategies that can reduce privacy concerns, because such concerns present critical challenges for corporate social responsibility. In this study, we tested the effect of intervention strategies, Fair Information Practices, and the data collection method on privacy-related decisions. The results show that both intervention strategies have a significant effect on perceived data control and perceived risks and in turn on behavioral intention. Our findings have novel theoretical and managerial implications to those who want to promote ethical business practices in the mobile apps industry.
Nota bibliográficaFunding Information:
This study was funded by the Malaysian Ministry of Education , Fundamental Research Grant Scheme (FRGS) (Grant Number FRGS/1/2014/SS05/SYUC/02/1 ).
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