TY - JOUR
T1 - Profile of the political consumer
T2 - An international comparative study
AU - Schwalb, Matilde
AU - García-Arrizabalaga, Iñaki
AU - Gibaja-Martíns, Juan-José
N1 - Publisher Copyright:
© 2022 Taylor & Francis Group, LLC.
PY - 2023
Y1 - 2023
N2 - This study analyzes secondary data for a sample of 4,606 consumers from 10 countries to measure their political consumerism (having boycotted or buycotted a product or brand in the last year). It also determines the profile of the international political consumer. The non-parametric CART (Classification and Regression Trees) technique is used for the analysis. The results identify the consumer’s country of residence as the most influential variable on political consumerism, followed by consumers’ environmental concerns and level of education. Given the complexity of the country construct, future studies should analyze specific aspects related to the social context of each country.
AB - This study analyzes secondary data for a sample of 4,606 consumers from 10 countries to measure their political consumerism (having boycotted or buycotted a product or brand in the last year). It also determines the profile of the international political consumer. The non-parametric CART (Classification and Regression Trees) technique is used for the analysis. The results identify the consumer’s country of residence as the most influential variable on political consumerism, followed by consumers’ environmental concerns and level of education. Given the complexity of the country construct, future studies should analyze specific aspects related to the social context of each country.
KW - Political consumerism
KW - Boycott
KW - buycott
KW - Consumerism life cycle
KW - Environmental awareness
KW - consumerism life cycle
KW - environmental awareness
KW - boycott
UR - http://www.scopus.com/inward/record.url?scp=85135857858&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/573262be-f808-332a-9dd8-3c6ce5ea42c4/
U2 - 10.1080/08961530.2022.2103866
DO - 10.1080/08961530.2022.2103866
M3 - Article in a journal
SN - 0896-1530
JO - Journal of International Consumer Marketing
JF - Journal of International Consumer Marketing
ER -