Profile of the Latin American Buycotter

Profiles of Latin American buycotters are compared. Buycotters are consumers that over the past year have rewarded a socially responsible company by either buying their products or speaking positively about the company to others. Globescan allowed us to use data from 2013 representative samples of Argentina (n=1,013), Brazil (n=400), Chile (n=1,200), Mexico (n=400) and Peru (n=512). With these secondary data, an ordered logistic regression was performed to determine which variables were significant to explain buycotting behavior. Some slight coincidences (gender, education) and differences (age, income) were found in the comparison of Latin American countries.