TY - GEN
T1 - Procter & Gamble in the 21st Century (A): Becoming Truly Global
AU - Bird, Matthew David
AU - Kanter, Rosabeth Moss
N1 - Product #: 309030-PDF-ENG
PY - 2008/10/1
Y1 - 2008/10/1
N2 - Since the 1980's, Procter & Gamble had leveraged its purpose, values, and principles (PVP) to create a global company. When P&G faced difficult times in 2000, the new CEO, A.G. Lafley, leveraged the PVP to drive P&G's turnaround, integrate global operations, and guide decision-making in all facets of the business. But the Gillette acquisition posed a new challenge.
AB - Since the 1980's, Procter & Gamble had leveraged its purpose, values, and principles (PVP) to create a global company. When P&G faced difficult times in 2000, the new CEO, A.G. Lafley, leveraged the PVP to drive P&G's turnaround, integrate global operations, and guide decision-making in all facets of the business. But the Gillette acquisition posed a new challenge.
KW - Asset management
KW - Change management
KW - Cross-functional management
KW - Cultural adaptation
KW - Finished goods
KW - Globalization
KW - International business
KW - International marketing
KW - Leadership development
KW - Mission statement
KW - Organizational values
KW - Mission statements, Organizational change
M3 - Otra contribución
T3 - Harvard Business School
ER -