Procter & Gamble in the 21st Century (A): Becoming Truly Global

Matthew David Bird, Rosabeth Moss Kanter

Producción científica: Otra contribuciónrevisión exhaustiva


Since the 1980's, Procter & Gamble had leveraged its purpose, values, and principles (PVP) to create a global company. When P&G faced difficult times in 2000, the new CEO, A.G. Lafley, leveraged the PVP to drive P&G's turnaround, integrate global operations, and guide decision-making in all facets of the business. But the Gillette acquisition posed a new challenge.
Idioma originalInglés
Número de páginas22
EstadoPublicada - 1 oct. 2008

Series de publicaciones

NombreHarvard Business School

Nota bibliográfica

Product #: 309030-PDF-ENG

Palabras clave

  • Asset management
  • Change management
  • Cross-functional management
  • Cultural adaptation
  • Finished goods
  • Globalization
  • International business
  • International marketing
  • Leadership development
  • Mission statement
  • Organizational values
  • Mission statements, Organizational change

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