Procter & Gamble (B): Turning to Success

Producción científica: Otra contribución › revisión exhaustiva

Nombre	Harvard Business School Supplement

Palabras clave

@misc{85daf38591514cf492dd06dfc160c84b,

title = "Procter \& Gamble (B): Turning to Success",

keywords = "Brand management, Innovation, Middle management",

author = "Bird, \{Matthew David\} and Kanter, \{Rosabeth Moss\}",

year = "2008",

month = jan,

day = "17",

language = "Ingl{\'e}s",

series = "Harvard Business School Supplement",

type = "Other",

}