Political art: An investigation of the Jacob Zuma Spear Painting

B. E. Stiehler; G. Toscani

doi:10.1007/978-3-319-10951-0_187

Political art: An investigation of the Jacob Zuma Spear Painting

B. E. Stiehler, G. Toscani

Producción científica: Capítulo del libro/informe/acta de congreso › Capítulo de libro › revisión exhaustiva

Resumen

Brett Murray’s painting “The Spear”, which depicts South African president Jacob Zuma in a Lenin-like stance with his genitals exposed, was received with fuelled government and public reactions. The event received excessive media coverage around South Africa and was even picked up by the international press. Online comments made on news articles, appearing on four of South Africa’s popular newspapers’ websites, were collected, and analysed as a means of investigating why the painting generated so much excitement. The results revealed discussions centring on past and present political issues in South Africa and concerns about Jacob Zuma’s image as president. The study contributes to the body of literature by indicating how William James’s theories, developed in 1890, could be applied to explain the reasons for the emotional reactions caused by a current painting and further confirm that art has an impact on people, especially when portrayed in a semantic context.

Idioma original	Inglés
Título de la publicación alojada	Ideas in marketing
Subtítulo de la publicación alojada	Finding the new and polishing the old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference
Editores	Krzysztof Kubacki
Lugar de publicación	Cham
Páginas	516-525
Número de páginas	10
ISBN (versión digital)	978-3-319-10951-0
DOI	https://doi.org/10.1007/978-3-319-10951-0_187
Estado	Publicada - 2015
Publicado de forma externa	Sí
Evento	2013 AMS Annual Conference - Monterey, Estados Unidos Duración: 14 may. 2013 → 18 may. 2013

Conferencia

Conferencia	2013 AMS Annual Conference
País/Territorio	Estados Unidos
Ciudad	Monterey
Período	14/05/13 → 18/05/13

Nota bibliográfica

Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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10.1007/978-3-319-10951-0_187

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title = "Political art: An investigation of the Jacob Zuma Spear Painting",

abstract = "Brett Murray{\textquoteright}s painting “The Spear”, which depicts South African president Jacob Zuma in a Lenin-like stance with his genitals exposed, was received with fuelled government and public reactions. The event received excessive media coverage around South Africa and was even picked up by the international press. Online comments made on news articles, appearing on four of South Africa{\textquoteright}s popular newspapers{\textquoteright} websites, were collected, and analysed as a means of investigating why the painting generated so much excitement. The results revealed discussions centring on past and present political issues in South Africa and concerns about Jacob Zuma{\textquoteright}s image as president. The study contributes to the body of literature by indicating how William James{\textquoteright}s theories, developed in 1890, could be applied to explain the reasons for the emotional reactions caused by a current painting and further confirm that art has an impact on people, especially when portrayed in a semantic context.",

author = "Stiehler, {B. E.} and G. Toscani",

note = "Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; 2013 AMS Annual Conference ; Conference date: 14-05-2013 Through 18-05-2013",

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Stiehler, BE & Toscani, G 2015, Political art: An investigation of the Jacob Zuma Spear Painting. En K Kubacki (ed.), Ideas in marketing: Finding the new and polishing the old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Cham, pp. 516-525, 2013 AMS Annual Conference, Monterey, California, Estados Unidos, 14/05/13. https://doi.org/10.1007/978-3-319-10951-0_187

Political art: An investigation of the Jacob Zuma Spear Painting. / Stiehler, B. E.; Toscani, G.
Ideas in marketing: Finding the new and polishing the old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. ed. / Krzysztof Kubacki. Cham, 2015. p. 516-525.

Producción científica: Capítulo del libro/informe/acta de congreso › Capítulo de libro › revisión exhaustiva

TY - CHAP

T1 - Political art

T2 - 2013 AMS Annual Conference

AU - Stiehler, B. E.

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PY - 2015

Y1 - 2015

N2 - Brett Murray’s painting “The Spear”, which depicts South African president Jacob Zuma in a Lenin-like stance with his genitals exposed, was received with fuelled government and public reactions. The event received excessive media coverage around South Africa and was even picked up by the international press. Online comments made on news articles, appearing on four of South Africa’s popular newspapers’ websites, were collected, and analysed as a means of investigating why the painting generated so much excitement. The results revealed discussions centring on past and present political issues in South Africa and concerns about Jacob Zuma’s image as president. The study contributes to the body of literature by indicating how William James’s theories, developed in 1890, could be applied to explain the reasons for the emotional reactions caused by a current painting and further confirm that art has an impact on people, especially when portrayed in a semantic context.

AB - Brett Murray’s painting “The Spear”, which depicts South African president Jacob Zuma in a Lenin-like stance with his genitals exposed, was received with fuelled government and public reactions. The event received excessive media coverage around South Africa and was even picked up by the international press. Online comments made on news articles, appearing on four of South Africa’s popular newspapers’ websites, were collected, and analysed as a means of investigating why the painting generated so much excitement. The results revealed discussions centring on past and present political issues in South Africa and concerns about Jacob Zuma’s image as president. The study contributes to the body of literature by indicating how William James’s theories, developed in 1890, could be applied to explain the reasons for the emotional reactions caused by a current painting and further confirm that art has an impact on people, especially when portrayed in a semantic context.

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Y2 - 14 May 2013 through 18 May 2013

ER -

Political art: An investigation of the Jacob Zuma Spear Painting

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