Perceptions of country image and product marketing: A study of wine brands from Chile and Argentina

Christopher J. Robertson; Ricardo Buitrago; Lorenzo Lucianetti; Gina Pipoli; José Rojas-Méndez

doi:10.1007/978-3-319-19428-8_122

Perceptions of country image and product marketing: A study of wine brands from Chile and Argentina

Christopher J. Robertson
, Ricardo Buitrago
, Lorenzo Lucianetti
, Gina Pipoli
, José Rojas-Méndez

Producción científica: Capítulo del libro/informe/acta de congreso › Capítulo de libro › revisión exhaustiva

Idioma original	Inglés
Título de la publicación alojada	Marketing challenges in a turbulent business environment
Editores	Mark D. Groza, Charles B. Ragland
Lugar de publicación	Illinois, USA
Editorial	Springer Nature
Páginas	485-486
ISBN (versión digital)	978-3-319-19428-8
ISBN (versión impresa)	978-3-319-19427-1, 978-3-319-79277-4
DOI	https://doi.org/10.1007/978-3-319-19428-8_122
Estado	Publicada - 2016

Serie de la publicación

Nombre	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (versión impresa)	2363-6165
ISSN (versión digital)	2363-6173

ODS de las Naciones Unidas

Este resultado contribuye a los siguientes Objetivos de Desarrollo Sostenible

ODS 8: Trabajo decente y crecimiento económico
ODS 9: Industria, innovación e infraestructura
ODS 12: Producción y consumo responsables
ODS 17: Alianzas para lograr los objetivos

Acceder al documento

10.1007/978-3-319-19428-8_122

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Enlace a la publicación en Scopus

Citar esto

Robertson, C. J., Buitrago, R., Lucianetti, L., Pipoli, G., & Rojas-Méndez, J. (2016). Perceptions of country image and product marketing: A study of wine brands from Chile and Argentina. En M. D. Groza, & C. B. Ragland (Eds.), Marketing challenges in a turbulent business environment (pp. 485-486). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-19428-8_122

Robertson, Christopher J. ; Buitrago, Ricardo ; Lucianetti, Lorenzo et al. / Perceptions of country image and product marketing : A study of wine brands from Chile and Argentina. Marketing challenges in a turbulent business environment. editor / Mark D. Groza ; Charles B. Ragland. Illinois, USA : Springer Nature, 2016. pp. 485-486 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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title = "Perceptions of country image and product marketing: A study of wine brands from Chile and Argentina",

author = "Robertson, \{Christopher J.\} and Ricardo Buitrago and Lorenzo Lucianetti and Gina Pipoli and Jos{\'e} Rojas-M{\'e}ndez",

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Robertson, CJ, Buitrago, R, Lucianetti, L, Pipoli, G & Rojas-Méndez, J 2016, Perceptions of country image and product marketing: A study of wine brands from Chile and Argentina. En MD Groza & CB Ragland (eds.), Marketing challenges in a turbulent business environment. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, Illinois, USA, pp. 485-486. https://doi.org/10.1007/978-3-319-19428-8_122

Perceptions of country image and product marketing: A study of wine brands from Chile and Argentina. / Robertson, Christopher J.; Buitrago, Ricardo; Lucianetti, Lorenzo et al.
Marketing challenges in a turbulent business environment. ed. / Mark D. Groza; Charles B. Ragland. Illinois, USA: Springer Nature, 2016. p. 485-486 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Producción científica: Capítulo del libro/informe/acta de congreso › Capítulo de libro › revisión exhaustiva

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T1 - Perceptions of country image and product marketing

T2 - A study of wine brands from Chile and Argentina

AU - Robertson, Christopher J.

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AU - Lucianetti, Lorenzo

AU - Pipoli, Gina

AU - Rojas-Méndez, José

PY - 2016

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DO - 10.1007/978-3-319-19428-8_122

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SN - 978-3-319-19427-1

SN - 978-3-319-79277-4

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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BT - Marketing challenges in a turbulent business environment

A2 - Groza, Mark D.

A2 - Ragland, Charles B.

PB - Springer Nature

CY - Illinois, USA

ER -

Robertson CJ, Buitrago R, Lucianetti L, Pipoli G, Rojas-Méndez J. Perceptions of country image and product marketing: A study of wine brands from Chile and Argentina. En Groza MD, Ragland CB, editores, Marketing challenges in a turbulent business environment. Illinois, USA: Springer Nature. 2016. p. 485-486. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-19428-8_122