@book{54f240c15d4d428896e8889b011c8788,
title = "Marketing estrat{\'e}gico en la empresa peruana",
keywords = "Marketing, Planificaci{\'o}n estrat{\'e}gica, Planificaci{\'o}n empresarial, An{\'a}lisis de mercado",
author = "{Mayorga Gutierrez}, {David Jes{\'u}s} and {Araujo Azalde}, Patricia",
year = "2013",
language = "Espa{\~n}ol",
isbn = " 978-9972-57-221-0",
series = "Biblioteca universitaria",
publisher = "Universidad del Pac{\'i}fico, Centro de Investigaci{\'o}n",
address = "Per{\'u}",
edition = "3",
}