Is gastronomy a relevant factor for sustainable tourism? An empirical analysis of Spain country brand

Ulpiano J. Vázquez-Martinez, Carlos Sanchís-Pedregosa, Antonio L. Leal-Rodríguez

Producción científica: Contribución a una revistaArtículo de revista revisión exhaustiva

22 Citas (Scopus)

Resumen

Tourism has become a fundamental industry for the economic growth of many countries. Due to this, there is growing competitiveness among the different destinations to attract as many tourists as possible. As a result, disciplines such as marketing have developed tools to differentiate some destinations from others and concepts such as place branding and country brand have emerged. One of the key factors forming the country brand is gastronomy, as food tourism is one way to reduce the growing problem of sustainability in tourism, as it impacts different aspects of the country's environment. However, there is a great lack of scientific works that relate both variables. In this paper, we propose to establish that, in the case of Spain, tourists' perception of Spanish gastronomy is a key element of its country brand. To do that, this study relies on the use of Partial Least Squares Structural Equations Modeling (PLS-SEM) using a 496 cases data set.
Idioma originalInglés
Número de artículo2696
PublicaciónSustainability
Volumen11
N.º9
DOI
EstadoPublicada - 1 may. 2019

Nota bibliográfica

Publisher Copyright:
© 2019 by the authors.

Palabras clave

  • Country brand
  • Gastronomy
  • Spain
  • Tourism

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