Until now much has studied about the formal and informal firms competition. We change the focus to cooperation as a way to know developed of capabilities between formal and informal firms under the use of information technology. Drawing from the strategy tripod approach, we select a case study in the direct selling industry of cosmetics from Peru and China. We found six capabilities: product and brand capability; opportunity to learn capability; technology implementation capability; technology and brand for logistic capability; technology and opportunity selling capability; technology and brand marketing capability. Our findings could give policymakers, practitioners, and a new way to deal with informal firms.
|Academy of Management Global Proceedings
|Publicada - 4 abr. 2020