Impact of the cultural learning process in the competitiveness and the change process

The purpose of this paper is to identify the organisational culture influence and the impact on the relations among competitiveness and the processes of growth and change. An asset to be taken into account that generates competitiveness is organisational culture, whose own intangibility gives the company an inimitable factor, able to mutate, change and give the internal process of any organisation a high degree of dynamics. We address the issue of organisational culture to be aware of its scope from the perspective of its evolution and the competitiveness it generates. The organisational culture has, as its main goal, to bring together the people's main intentions, while it generates its own dynamics, evolves and develops; it becomes not only enriched, but also questioned, especially when the answers provided by the company are ineffective in meeting the requirements of the environment and its possibility to adapt and grow.