Factors that contribute to corporate volunteering:  Articulating theory with the practice of companies

Stefanía Yapor; Patricia Correa

doi:10.21678/jb.2020.1426

Factors that contribute to corporate volunteering: Articulating theory with the practice of companies

Stefanía Yapor, Patricia Correa

Producción científica: Contribución a una revista › Artículo de revista › revisión exhaustiva

Resumen

El Voluntariado Corporativo (VC) ha crecido en los últimos años, apareciendo en gran parte en la agenda de muchas empresas y Organizaciones de la Sociedad Civil (OSC) tanto a nivel internacional como en Uruguay. El objetivo de este artículo es identificar los factores organizacionales que contribuy en a la gestión y el desarrollo del VC y analizar la articulación entre, por un lado, la teoría respaldando las guías publicadas por las organizaciones que promueven el VC; y por otro, las prácticas de las empresas uruguayas, para determinar la relevancia de estas últimas como modelos inspiradores de buenas prácticas para otras empresas. Para ello, por un lado, se realizó una revisión exhaustiva de las guías de VC y RSE de Europa y América, y luego se seleccionó una muestra de diez guías para el estudio; y por otro, se realizó un análisis comparativo de cuatro casos de estudio de empresas ubicadas en Uruguay: Pronto!, Carle Y Andrioli, Telefónica y Sabre. El diseño metodológico implicó un enfoque mixto para el análisis de las empresas y exploración de fuentes de información secundarias, con análisis documental para la dimensión de guías de VC. Entre los principales factores organizacionales identificados están: El desarrollo de VC estratégico, el apoyo de liderazgo y gestión, el VC integrando y promoviendo la cultura organizacional de la empresa, el fomento de la participación de voluntariado, la implementación adecuada de la comunicación interna y externa, la inclusión de otros grupos de interés, y la sinergia entre VC y RSE.

Idioma original	Inglés
Páginas (desde-hasta)	22-44
Número de páginas	23
Publicación	Journal of Business
Volumen	12
N.º	1
DOI	https://doi.org/10.21678/jb.2020.1426
Estado	Publicada - dic. 2020
Publicado de forma externa	Sí

Palabras clave

Responsabilidad social de la empresa--Uruguay
Voluntariado social--Uruguay
Cultura organizacional--Uruguay

ODS de las Naciones Unidas

Este resultado contribuye a los siguientes Objetivos de Desarrollo Sostenible

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10.21678/jb.2020.1426Licencia: CC BY

https://hdl.handle.net/11354/2886Licencia: CC BY

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@article{a886dcf52d8f45feaebbe8cde4a18a72,

title = "Factors that contribute to corporate volunteering: Articulating theory with the practice of companies",

abstract = "Corporate Volunteering (CV) has grown in recent years, looming largely on the agenda of many companies and Civil Society Organizations (CSOs) both internationally and in Uruguay. The objective of this article is to identify the organizational factors that contribute to the management and development of CV and to analyze the articulation between, on the one hand, the theory underpinning the guides published by organizations that promote CV, and on the other, the practices of Uruguayan companies, in order to determine the relevance of the latter as inspiring models of good practice for other companies. To this end, on the one hand, an exhaustive review of CV and CSR guides from Europe and America was carried out, and then a sample of ten guides was selected for thus study; and on the other, a comparative analysis was carried out of four case studies of Uruguay-based companies: Pronto!, Carle Y Andrioli, Telef{\'o}nica, and Sabre. The methodological design entailed a mixed approach for the analysis of the companies and exploration of secondary information sources, with documentary analysis for the CV guides dimension. Among the main organizational factors identified are: the development of strategic CV, the support of leadership and management, CV integrating and promoting the organizational culture of the company, the promotion of volunteer participation, adequate implementation of internal and external communication, inclusion of other stakeholders, and synergy between CV and CSR.",

keywords = "Responsabilidad social de la empresa--Uruguay, Voluntariado social--Uruguay, Cultura organizacional--Uruguay, Corporate volunteering, corporate social responsibility, organizational culture, strategic alliances",

author = "Stefan{\'i}a Yapor and Patricia Correa",

year = "2020",

month = dec,

doi = "10.21678/jb.2020.1426",

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AU - Yapor, Stefanía

AU - Correa, Patricia

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N2 - Corporate Volunteering (CV) has grown in recent years, looming largely on the agenda of many companies and Civil Society Organizations (CSOs) both internationally and in Uruguay. The objective of this article is to identify the organizational factors that contribute to the management and development of CV and to analyze the articulation between, on the one hand, the theory underpinning the guides published by organizations that promote CV, and on the other, the practices of Uruguayan companies, in order to determine the relevance of the latter as inspiring models of good practice for other companies. To this end, on the one hand, an exhaustive review of CV and CSR guides from Europe and America was carried out, and then a sample of ten guides was selected for thus study; and on the other, a comparative analysis was carried out of four case studies of Uruguay-based companies: Pronto!, Carle Y Andrioli, Telefónica, and Sabre. The methodological design entailed a mixed approach for the analysis of the companies and exploration of secondary information sources, with documentary analysis for the CV guides dimension. Among the main organizational factors identified are: the development of strategic CV, the support of leadership and management, CV integrating and promoting the organizational culture of the company, the promotion of volunteer participation, adequate implementation of internal and external communication, inclusion of other stakeholders, and synergy between CV and CSR.

AB - Corporate Volunteering (CV) has grown in recent years, looming largely on the agenda of many companies and Civil Society Organizations (CSOs) both internationally and in Uruguay. The objective of this article is to identify the organizational factors that contribute to the management and development of CV and to analyze the articulation between, on the one hand, the theory underpinning the guides published by organizations that promote CV, and on the other, the practices of Uruguayan companies, in order to determine the relevance of the latter as inspiring models of good practice for other companies. To this end, on the one hand, an exhaustive review of CV and CSR guides from Europe and America was carried out, and then a sample of ten guides was selected for thus study; and on the other, a comparative analysis was carried out of four case studies of Uruguay-based companies: Pronto!, Carle Y Andrioli, Telefónica, and Sabre. The methodological design entailed a mixed approach for the analysis of the companies and exploration of secondary information sources, with documentary analysis for the CV guides dimension. Among the main organizational factors identified are: the development of strategic CV, the support of leadership and management, CV integrating and promoting the organizational culture of the company, the promotion of volunteer participation, adequate implementation of internal and external communication, inclusion of other stakeholders, and synergy between CV and CSR.

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