Export market orientation and export performance in emerging markets: Insights from the Peruvian agri-export sector

Oscar Malca, Jean Pierre Bolaños, Jorge Luis Rubio Donet, Francisco Acedo

Producción científica: Contribución a una revistaArtículo de revista revisión exhaustiva

3 Citas (Scopus)

Resumen

Purpose: The objective of this research is to analyse the joint impact of export proactivity and coordination capacity as mediators on the relationship between export market orientation (EMO) and export performance and the relational norms and export continuity as EMO's antecedents. Design/methodology/approach: The study uses structural equation modelling for the analysis of 127 small and medium enterprises (SMEs) from the agri-export sector in Peru. Findings: The research demonstrates the mediating role of export proactivity between EMO and export performance and the impact of relational norms as an antecedent of EMO as well as that of export continuity in export performance. Research limitations/implications: The cross-sectional study design has certain limitations; thus, longitudinal research is necessary to analyse the evolution of the impact of these variables. Future research should also consider new variables, such as absorptive capacity and institutional distance, in relation to EMO and export performance in emerging markets. Originality/value: This research paper provides a perspective that is an alternative to the traditional literature related to EMO since coordination capacity and export proactivity have been used as EMO's antecedents. However, in emerging countries, such as Peru, exports are based on comparative advantages. Under this context, it is necessary to analyse export proactivity and coordination capacity as mediators of the relationship between EMO and export performance and the relational norms and export continuity as EMO's antecedents.

Idioma originalInglés
Páginas (desde-hasta)70-89
Número de páginas20
PublicaciónJournal of Agribusiness in Developing and Emerging Economies
Volumen13
N.º1
Fecha en línea anticipada14 set. 2021
DOI
EstadoPublicada - 20 ene. 2023

Nota bibliográfica

Publisher Copyright:
© 2021, Emerald Publishing Limited.

Funding Information:
The authors would like to thank Miguel Marcilla Vigo for his support in the development of this research paper and to the anonymous reviewers who contributed with their helpful and valuable comments in order to improve the quality of this study.

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