Purpose: The crisis generated by the COVID-19 pandemic has had unprecedented effects around the world and particularly on vulnerable populations, such as female entrepreneurs in developing countries. They are facing a new normal, characterized by high uncertainty and resource constraints. This paper aims to use the experiential learning theory applied to entrepreneurship to propose the entrepreneurial bricolage approach to study how female entrepreneurs can overcome this type of crisis. Design/methodology/approach: Within the research designs of conceptual papers, the study is situated within the model approach because the authors propose novel relationships between constructs to answer the research questions through the development of theoretical propositions. Findings: The analysis suggests that the entrepreneurial bricolage process represents a type of strategy that allows these women to adapt to this new normal. Based on this approach, the authors suggest that crowdfunding represents a financial resource at hand for both pre-existing female entrepreneurs and new female entrepreneurs. Practical implications: The theoretical implications suggest an alternative conceptual framework of the entrepreneurial bricolage process to analyse the female entrepreneurial activity in developing countries and during crisis’ contexts. The managerial implications suggest that crowdfunding is a financial resource at hand for female entrepreneurs that allow them to perform well, innovate or implement growth strategies and have more chances of surviving and growing during the crisis. Finally, the policy implications are oriented to the promotion of this kind of financial alternative and the generation of trust for users, along with the strengthening of a regulatory framework to attract more investors and entrepreneurs. Originality/value: This study provides useful information on how the crisis generated by the COVID-19 pandemic has been affecting female entrepreneurs in developing countries. It also expands on the literature on crowdfunding in terms of its advantages as a non-traditional funding source for women.
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