E-Commerce decision-making factors in Peruvian organizations of the retail sector

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The purpose of this research is to identify, by an exploratory approach, the main factors of decision-making on adopting e-commerce technologies in Peruvian organizations of the retail sector. The study was based on the application of 80 on-line surveys and 8 interviews with experts. The main findings of the quantitative analysis, based on a structural model with a high reliability and validity index, indicate the main factors that influence decision-making on adopting e-commerce technologies, is the awareness that high investments in technologies generate profit in the long-term (motivating factor) and risks of innovation (inhibiting factors), in addition to other factors that influence at a lower level as the organizational culture, the attitudes of innovation and optimism to the use of technologies of decision-makers, people’s skills, and process flexibility to adapt them to e-commerce activities, among others. The qualitative analysis allows further the study and identify specific details which can make a significant contribution to knowledge generation and practical application in the organizations, which gives us an extensive list of aspects that have to be managed appropriately, and can thus lead the investments and mitigate the risks.

Idioma originalInglés
Título de la publicación alojadaEconomy, business and uncertainty
Subtítulo de la publicación alojadaNew ideas for a Euro-Mediterranean industrial policy
EditoresJaime Gil-Lafuente, Domenico Marino, Francesco Carlo Morabito
Lugar de publicaciónCham
EditorialSpringer International Publishing AG
Número de páginas16
ISBN (versión digital)978-3-030-00677-8
ISBN (versión impresa)978-3-030-00676-1
EstadoPublicada - 2019
EventoAnnual Meeting of the European Academy of Management and Business Economics - Reggio Calabria, Italia
Duración: 4 set. 20175 set. 2017

Serie de la publicación

NombreStudies in Systems, Decision and Control
ISSN (versión impresa)2198-4182
ISSN (versión digital)2198-4190


ConferenciaAnnual Meeting of the European Academy of Management and Business Economics
Título abreviadoAEDEM 2017
CiudadReggio Calabria
Dirección de internet

Nota bibliográfica

Publisher Copyright:
© 2019, Springer Nature Switzerland AG.

Copyright 2018 Elsevier B.V., All rights reserved.


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