Drivers of the implementation of strategies in Latin American firms' export performance

Jorge Heredia; Alejandro Flores; Martin Horacio Kunc

doi:10.5465/AMBPP.2017.14278abstract

Drivers of the implementation of strategies in Latin American firms' export performance

Jorge Heredia, Alejandro Flores, Martin Horacio Kunc

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Resumen

This study examines the relationships among competitive strategies (differentiation and cost--leadership), MO (market orientation), and export performance. We used a questionnaire survey of executives of manufacturing and service companies in Peru, Brazil, Mexico and Chile and employed a structural model equation to test the hypotheses and confirmatory factor analysis to develop the underlying multi-item constructs. We find that MO mediates the implementation of competitive strategies in export performance. Additionally, differentiation strategy have a greater impact on MO than cost strategy. We conclude with implications and future research.

Idioma original	Inglés
Número de páginas	1
DOI	https://doi.org/10.5465/AMBPP.2017.14278abstract
Estado	Publicada - 2017
Evento	The 77th Annual Meeting of the Academy of Management - Atlanta, Estados Unidos Duración: 4 ago. 2017 → 9 ago. 2017 Número de conferencia: 77 https://aom.org/events/annual-meeting/past-annual-meetings/2017-at-the-interface

Otros

Otros	The 77th Annual Meeting of the Academy of Management
País/Territorio	Estados Unidos
Ciudad	Atlanta
Período	4/08/17 → 9/08/17
Dirección de internet	https://aom.org/events/annual-meeting/past-annual-meetings/2017-at-the-interface

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title = "Drivers of the implementation of strategies in Latin American firms' export performance",

abstract = "This study examines the relationships among competitive strategies (differentiation and cost--leadership), MO (market orientation), and export performance. We used a questionnaire survey of executives of manufacturing and service companies in Peru, Brazil, Mexico and Chile and employed a structural model equation to test the hypotheses and confirmatory factor analysis to develop the underlying multi-item constructs. We find that MO mediates the implementation of competitive strategies in export performance. Additionally, differentiation strategy have a greater impact on MO than cost strategy. We conclude with implications and future research.",

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note = "The 77th Annual Meeting of the Academy of Management ; Conference date: 04-08-2017 Through 09-08-2017",

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AU - Flores, Alejandro

AU - Kunc, Martin Horacio

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PY - 2017

Y1 - 2017

N2 - This study examines the relationships among competitive strategies (differentiation and cost--leadership), MO (market orientation), and export performance. We used a questionnaire survey of executives of manufacturing and service companies in Peru, Brazil, Mexico and Chile and employed a structural model equation to test the hypotheses and confirmatory factor analysis to develop the underlying multi-item constructs. We find that MO mediates the implementation of competitive strategies in export performance. Additionally, differentiation strategy have a greater impact on MO than cost strategy. We conclude with implications and future research.

AB - This study examines the relationships among competitive strategies (differentiation and cost--leadership), MO (market orientation), and export performance. We used a questionnaire survey of executives of manufacturing and service companies in Peru, Brazil, Mexico and Chile and employed a structural model equation to test the hypotheses and confirmatory factor analysis to develop the underlying multi-item constructs. We find that MO mediates the implementation of competitive strategies in export performance. Additionally, differentiation strategy have a greater impact on MO than cost strategy. We conclude with implications and future research.

U2 - 10.5465/AMBPP.2017.14278abstract

DO - 10.5465/AMBPP.2017.14278abstract

M3 - Resumen

T2 - The 77th Annual Meeting of the Academy of Management

Y2 - 4 August 2017 through 9 August 2017

ER -

Drivers of the implementation of strategies in Latin American firms' export performance

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