Drivers of the implementation of strategies in Latin American firms' export performance

Jorge Heredia; Alejandro Flores; Martin Horacio Kunc

doi:10.5465/AMBPP.2017.14278abstract

Resumen

This study examines the relationships among competitive strategies (differentiation and cost--leadership), MO (market orientation), and export performance. We used a questionnaire survey of executives of manufacturing and service companies in Peru, Brazil, Mexico and Chile and employed a structural model equation to test the hypotheses and confirmatory factor analysis to develop the underlying multi-item constructs. We find that MO mediates the implementation of competitive strategies in export performance. Additionally, differentiation strategy have a greater impact on MO than cost strategy. We conclude with implications and future research.

Idioma original	Inglés
Número de páginas	1
DOI	https://doi.org/10.5465/AMBPP.2017.14278abstract
Estado	Publicada - 2017
Evento	The 77th Annual Meeting of the Academy of Management - Atlanta, Estados Unidos Duración: 4 ago. 2017 → 9 ago. 2017 Número de conferencia: 77 https://aom.org/events/annual-meeting/past-annual-meetings/2017-at-the-interface

Otros

Otros	The 77th Annual Meeting of the Academy of Management
País/Territorio	Estados Unidos
Ciudad	Atlanta
Período	4/08/17 → 9/08/17
Dirección de internet	https://aom.org/events/annual-meeting/past-annual-meetings/2017-at-the-interface

ODS de las Naciones Unidas

Este resultado contribuye a los siguientes Objetivos de Desarrollo Sostenible

ODS 8: Trabajo decente y crecimiento económico
ODS 9: Industria, innovación e infraestructura
ODS 12: Producción y consumo responsables
ODS 17: Alianzas para lograr los objetivos

Acceder al documento

10.5465/AMBPP.2017.14278abstract

Citar esto

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AB - This study examines the relationships among competitive strategies (differentiation and cost--leadership), MO (market orientation), and export performance. We used a questionnaire survey of executives of manufacturing and service companies in Peru, Brazil, Mexico and Chile and employed a structural model equation to test the hypotheses and confirmatory factor analysis to develop the underlying multi-item constructs. We find that MO mediates the implementation of competitive strategies in export performance. Additionally, differentiation strategy have a greater impact on MO than cost strategy. We conclude with implications and future research.

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DO - 10.5465/AMBPP.2017.14278abstract

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