TY - CHAP
T1 - Demand management to optimize the supply chain of an agribusiness company
AU - Pérez-Pérez, Alicia
AU - Villamonte-Cornejo, José Claudio
AU - López-Rosas, César
AU - Pérez-Franco, Roberto
AU - Chong Chong, Mario Gustavo
PY - 2018/9
Y1 - 2018/9
N2 - The growing consumption in the world of super-foods, such as quinoa (Chenopodium quinoa), presents new opportunities for a small business that is active on the transformation and marketing, which allow them to make the most out of the positive conditions of the market in a rapid and flexible way. The current research proposes the optimization of the supply chain for BAMSA Company, using strategic diagnosis methodologies and operational analysis to carry out an analysis in multiple dimensions that allows decisions to be made in the short, medium, and long term. As a result, it is determined that the strategic flexibility of an efficient supply chain gives priority to operational activities which allow growth objectives to be achieved. For that matter, an adjustment in the supply chain's sourcing strategies of a pull-push type, based on forecast demand, should allow an increase in sales of USD $239,475 dollars annually.
AB - The growing consumption in the world of super-foods, such as quinoa (Chenopodium quinoa), presents new opportunities for a small business that is active on the transformation and marketing, which allow them to make the most out of the positive conditions of the market in a rapid and flexible way. The current research proposes the optimization of the supply chain for BAMSA Company, using strategic diagnosis methodologies and operational analysis to carry out an analysis in multiple dimensions that allows decisions to be made in the short, medium, and long term. As a result, it is determined that the strategic flexibility of an efficient supply chain gives priority to operational activities which allow growth objectives to be achieved. For that matter, an adjustment in the supply chain's sourcing strategies of a pull-push type, based on forecast demand, should allow an increase in sales of USD $239,475 dollars annually.
KW - Flexibility
KW - Forecast
KW - Optimization
KW - Supply chain
KW - Flexibility
KW - Forecast
KW - Optimization
KW - Supply chain
UR - https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85063117223&origin=inward
UR - https://www.scopus.com/inward/citedby.uri?partnerID=HzOxMe3b&scp=85063117223&origin=inward
U2 - 10.1007/978-3-319-99190-0_7
DO - 10.1007/978-3-319-99190-0_7
M3 - Chapter
SN - 9783319991894
SP - 137
EP - 157
BT - Best practices in manufacturing processes
A2 - García Alcaraz, Jorge Luis
A2 - Rivera Cadavid, Leonardo
A2 - González-Ramírez, Rosa Guadalupe
A2 - Leal Jamil, George
A2 - Chong Chong, Mario Gustavo
CY - Cham
ER -