Demand management to optimize the supply chain of an agribusiness company

Alicia Pérez-Pérez, José Claudio Villamonte-Cornejo, César López-Rosas, Roberto Pérez-Franco, Mario Gustavo Chong Chong

Producción científica: Capítulo del libro/informe/acta de congresoCapítulo de librorevisión exhaustiva

1 Cita (Scopus)


The growing consumption in the world of super-foods, such as quinoa (Chenopodium quinoa), presents new opportunities for a small business that is active on the transformation and marketing, which allow them to make the most out of the positive conditions of the market in a rapid and flexible way. The current research proposes the optimization of the supply chain for BAMSA Company, using strategic diagnosis methodologies and operational analysis to carry out an analysis in multiple dimensions that allows decisions to be made in the short, medium, and long term. As a result, it is determined that the strategic flexibility of an efficient supply chain gives priority to operational activities which allow growth objectives to be achieved. For that matter, an adjustment in the supply chain's sourcing strategies of a pull-push type, based on forecast demand, should allow an increase in sales of USD $239,475 dollars annually.
Idioma originalInglés
Título de la publicación alojadaBest practices in manufacturing processes
Subtítulo de la publicación alojadaExperiences from Latin America
EditoresJorge Luis García Alcaraz, Leonardo Rivera Cadavid, Rosa Guadalupe González-Ramírez, George Leal Jamil, Mario Gustavo Chong Chong
Lugar de publicaciónCham
Número de páginas21
ISBN (versión digital)9783319991900
EstadoPublicada - set. 2018

Palabras clave

  • Flexibility
  • Forecast
  • Optimization
  • Supply chain


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