@inbook{ef0791b6858740998280d8be0df95592,
title = "Cr{\'i}tica al enga{\~n}o y a la persuasi{\'o}n irracional en la publicidad comercial",
keywords = "Publicidad--Aspectos psicol{\'o}gicos, Publicidad--Aspectos morales y {\'e}ticos, Persuasi{\'o}n (Psicolog{\'i}a), Manipulaci{\'o}n (Psicolog{\'i}a)",
author = "Alonso Villar{\'a}n",
note = "Bibliograf{\'i}a: p{\'a}ginas 49-50.",
year = "2014",
month = oct,
language = "Espa{\~n}ol",
isbn = "978-9972-57-302-6",
series = "Conferencias",
publisher = "Universidad del Pac{\'i}fico",
number = "15",
pages = "39--50",
editor = "\{Del Mastro Puccio\}, Cesare",
booktitle = "Desaf{\'i}os {\'e}ticos en los negocios",
address = "Per{\'u}",
edition = "1a",
}