Corporate brand heritage during Covid-19: advantages of conservative and innovative brand heritage in restaurants

Ronald M. Rivas; David J. Mayorga

Corporate brand heritage during Covid-19: advantages of conservative and innovative brand heritage in restaurants

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

Idioma original	Inglés
Título de la publicación alojada	Light in the Darkness
Subtítulo de la publicación alojada	Marketing’s Role in Driving Positive Change
Editores	Andrea Godfrey Flynn, Ravi Prakash Mehta, Cinthia Satornino
Lugar de publicación	Chicago
Editorial	American Marketing Association
Páginas	240-254
Volumen	33
ISBN (versión impresa)	978-0-87757-014-1
Estado	Publicada - 2022
Evento	2022 AMA Summer Academic Conference - AMA, Chicago, Estados Unidos Duración: 9 ago. 2022 → 14 ago. 2022 https://www.ama.org/wp-content/uploads/2022/08/Program-Front-Summer-AMA.pptx-1-merged-2.pdf

Conferencia

Conferencia	2022 AMA Summer Academic Conference
País/Territorio	Estados Unidos
Ciudad	Chicago
Período	9/08/22 → 14/08/22
Dirección de internet	https://www.ama.org/wp-content/uploads/2022/08/Program-Front-Summer-AMA.pptx-1-merged-2.pdf

ODS de las Naciones Unidas

Este resultado contribuye a los siguientes Objetivos de Desarrollo Sostenible

Acceder al documento

https://www.ama.org/wp-content/uploads/2022/09/Summer-AMA-cover-and-front-matter-corrected-merged-1.pdf

Citar esto

Rivas, R. M., & Mayorga, D. J. (2022). Corporate brand heritage during Covid-19: advantages of conservative and innovative brand heritage in restaurants. En A. Godfrey Flynn, R. Prakash Mehta, & C. Satornino (Eds.), Light in the Darkness: Marketing’s Role in Driving Positive Change (Vol. 33, pp. 240-254). American Marketing Association. https://www.ama.org/wp-content/uploads/2022/09/Summer-AMA-cover-and-front-matter-corrected-merged-1.pdf

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title = "Corporate brand heritage during Covid-19: advantages of conservative and innovative brand heritage in restaurants",

author = "Rivas, {Ronald M.} and Mayorga, {David J.}",

year = "2022",

language = "English",

isbn = "978-0-87757-014-1",

volume = "33",

pages = "240--254",

editor = "{Godfrey Flynn}, {Andrea } and {Prakash Mehta}, {Ravi } and Cinthia Satornino",

booktitle = "Light in the Darkness",

publisher = "American Marketing Association",

address = "United States",

note = "2022 AMA Summer Academic Conference ; Conference date: 09-08-2022 Through 14-08-2022",

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Rivas, RM & Mayorga, DJ 2022, Corporate brand heritage during Covid-19: advantages of conservative and innovative brand heritage in restaurants. En A Godfrey Flynn, R Prakash Mehta & C Satornino (eds.), Light in the Darkness: Marketing’s Role in Driving Positive Change. vol. 33, American Marketing Association, Chicago, pp. 240-254, 2022 AMA Summer Academic Conference, Chicago, Estados Unidos, 9/08/22. <https://www.ama.org/wp-content/uploads/2022/09/Summer-AMA-cover-and-front-matter-corrected-merged-1.pdf>

Corporate brand heritage during Covid-19: advantages of conservative and innovative brand heritage in restaurants. / Rivas, Ronald M.; Mayorga, David J.
Light in the Darkness: Marketing’s Role in Driving Positive Change. ed. / Andrea Godfrey Flynn; Ravi Prakash Mehta; Cinthia Satornino. Vol. 33 Chicago: American Marketing Association, 2022. p. 240-254.

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

TY - GEN

T1 - Corporate brand heritage during Covid-19

T2 - 2022 AMA Summer Academic Conference

AU - Rivas, Ronald M.

AU - Mayorga, David J.

PY - 2022

Y1 - 2022

M3 - Conference contribution

SN - 978-0-87757-014-1

VL - 33

SP - 240

EP - 254

BT - Light in the Darkness

A2 - Godfrey Flynn, Andrea

A2 - Prakash Mehta, Ravi

A2 - Satornino, Cinthia

PB - American Marketing Association

CY - Chicago

Y2 - 9 August 2022 through 14 August 2022

ER -